Keyword: consumer behavior

2 results found.

Research Article
Consumers’ social media engagement and online behavior: A structural equation modelling analysis
Dimitrios Amanatidis, Ifigeneia Mylona, Michael Dossis, Irene(Eirini) Kamenidou, Spyridon Mamalis
Online Journal of Communication and Media Technologies, 14(1), January 2024, e202401, https://doi.org/10.30935/ojcmt/13857
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Research Article
Preference for Television Stations among Inhabitants of Akropong Akuapem, Ghana
Hamdiyah Alhassan, Paul Adjei Kwakwa
Online Journal of Communication and Media Technologies, 3(1), January 2013, 195-204, https://doi.org/10.29333/ojcmt/2418
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